Stickiness

For those who don’t know me personally, I spend a good deal of my time reading books. I read all types of books from educational to fiction to history and more. One book that I’ve been meaning to get my hands on for quite a while is Made to Stick by Chip Heath and Dan Heath. I first heard about it on one of my favorite blogs, Presentation Zen. The book has gotten great reviews and won a number of awards over the past year.

I’ve made a goal to obtain and read this book within the next month. After I read it, I’ll let you know my personal thoughts on what it covers. But until then, here are the key points for making your presentation or product/service more sticky:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

As you’ll notice, all these together happen to spell SUCCESs. Even without knowing the details on these six topics, keeping these themes in mind when creating your next presentation will help you to leave a lasting impression with your audience.