Graphic Gumption

February 5

One of the keys to a quality presentation is quality graphics. It’s very common to see presentations with low quality graphics where images are pixelated, too small, have watermarks or other easily avoidable distractions. The purpose of an image is not only to fill space but to also bring life and help clarify or enhance the text. Here are some basic tips for helping make sure your graphics don’t end up as distractions:

Logos: Searching Google images for “company name” + logo, will give you many files to choose from. Not only will you find the logo without a background color, but you’ll also often have a choice of colors so you can pick the one that best suites your color scheme.

Photos: There is a wide variety of sites to pull photography from across a full spectrum of price ranges. Here are some of my favorites:

  • Getty Images: High quality, rights-managed and royalty-free images for any category
  • iStockPhoto: High quality, royalty-free, low-budget images for many categories
  • Free Photos Bank: Medium quality, completely free images for a handful of categories

Charts & Graphs: It’s often easier to copy and paste an already created graph or chart into your presentation. However, I recommend recreating them within your presentation software. This method allows you to have coordinating graphs and charts throughout, as well as use a color scheme that matches the rest of the presentation.

With these tips in mind, you’ll be able to use graphics to the best of their ability. Not only will your presentation look better, but you’ll find your audience is more attentive as well.

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